Telephone Tracking allows you to monitor calls out of your site and understand exactly what advertising activity brought them there; whether it was from a different site, Google or your own paid search effort.
So no longer will you need to guess how your caller has discovered you.
Why you want Call Tracking
Telephone monitoring is a vital tool for any business that spends money on advertising across multiple channels. Clients with AdWords have an inborn need to monitor the calls that relate to their key words, in order to comprehend which keywords provide call conversions. call tracking Google Analytics With no visibility of call conversions, it is simply not feasible to figure out if your investment from the key words on your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
Most customers are looking to monitor not just PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system like Call Conversions Tracking comes from, as it lets you see your ROI for each of these very important channels not only Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of each of your marketing and advertising channels, key to the success of any business.