Optimising Page Content for Search Engines

Optimising Page Content

The information of a web site is very important in determining the position on the results page for searches. They normally try to find the following factors when analysing a web site for the key words that are main. That is extremely important for search engine optimisation.


That is used by the programming language used to produce web pages (HTML) to make heading in the text get noticed. Good use of headings will help with search engine optimisation.

Key Word prominence

Search results give more weight to keywords found compared to the others at the start of a section of text. When there is a paragraph of text it is advisable to break this up into sections that are smaller and also have an HTML heading for each section. Every time the search engine sees a heading, it will start the visibility criteria again.

Key Word proximity

Search engines also attach some significance to how close keywords are to each other. For example when optimising your text for the phrase “bike hire Yorkshire” it is essential to keep these words as close as possible.

Keyword density

Just how many times a keyword or phrase happens on the page compared to the overall quantity of words is defined SEO services Cornwall as the keyword density. That is known as by Google when rating a page for a specific key word.

When writing copy for a webpage it is worth it to reduce on the number of redundant words to boost the density of the chosen keywords that individuals are optimising for as this helps with search engine optimisation.


Search engines cannot analyse images on a web site and are merely able to read text. To enable search engines to “read” what an image is about it requires to really have a description attached. This really is called “Image alt tag” in internet programming jargon and refers to the alternate text for the picture.


On many web pages there are parts of text that can be clicked in order to bound to other web pages. Google analyses the text used here and utilize the info to rank the site.

Overview: Page content

Headings, keyword prominence, proximity, density, hyperlink text as well as the importance of using “alt tags” for images to enter a text description: All of these are important for search engine optimisation and have a part to play in getting to the very best of the search results for the keywords that are important to us.